What is one object one identity for bottled milk industry, how can it help the manufacturer strengthen their relationship with end customers.
29/Jul/2024
Introduction
The "one object, one identity" concept for bottled cow milk involves creating a unique identifier for each individual bottle of cow milk to track and manage it throughout its lifecycle. This ensures that every bottle can be uniquely identified, monitored, and traced from it packed till it finish consumed by customer.
Objective: To provide each bottle of cow milk with a unique identity, allowing for precise tracking and management across the supply chain and reach customers hand.
Here’s a detailed solution to achieve this:
Step 1 Unique Identifier Assignment,
Working with existing sticker supplier to assign QRcode on existing product packaging. Use QR codes that can store more information and be scanned using smartphones. Each code will be unique to each bottle.
Step 2 Labeling and Packaging
Design labels that prominently feature the unique identifier QR code preprinted at the factory. Integrate the unique identifier with other labeling information, such as production date, batch number, expiry date, Halal certificate, SIRIM certificate, and etc.
Step 3 Database and Information System
Central database to record and manage the unique identifiers. This includes Identifier Information: Details associated with each unique code (production details, worker information, farm information, source information and etc. Tracking Data: Information on the bottle’s journey through the supply chain (production, storage, distribution, and retail).
Step 4 Customer feedback
The printed QRCode will allow customers to scan, provide their feedback include customer information for future marketing purposes. For normal situations without quality issue, this QRCode will be the feedback channel for the customer to have better understanding and engagement with the manufacturer. Any complaint can also be feedback from this channel with milk unique identity on the bottle.
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