Step by step for Direct store delivery (DSD), why focus on DSD and key success in DSD
03/Nov/2014
What is Direct Store Delivery?In Direct Store Delivery (commonly known as DSD) consumer goods suppliers are responsible for their product all the way to the retail store shelves or other end customer selling locations. Direct Store Delivery operations may be done by a consumer goods manufacturer or by their distributors, wholesalers, or bottlers. The three main activities done in DSD operations are sales, merchandising and delivery. Typically, DSD is used for high volume, high velocity products (e.g. beverages, snack foods).Why Focus on DSD?The benefits provided by mobile systems are widely recognized by consumer goods suppliers with DSD operations. The DSD market is mature with over 600,000 routes installed globally and strong year-on-year growth. Replacement opportunities exist within the installed base and expansion opportunities exist, particularly in emerging regions. DSD routes can be harsh and complex (pricing, promotions, taxes, suggested ordering methods, etc.) so your understanding of the environment and offering products/services that are designed for DSD are valued. Intermec is particularly well positioned in DSD as a recognized, long-standing provider and partner with products and services that are well-suited to DSD.What is Driving Business in DSD?The primary target areas for consumer goods suppliers’ technology investments are:- Efficiency and/or productivity
- Operating costs
- Business growth
- Customer service
- Revenue
The main supply chain challenges for consumer goods suppliers are:- End customer expectations/needs
- Product proliferation
- Increasing number of locations, delivery complexity
- Pace of new products
- Globalization of supply chains
Keys to Success in DSDIt is critical for success in DSD to have a good understanding of the aspects that are unique to DSD operations, the segments within the market and the particular customers being targeted. Many of the larger DSD companies have existing route solutions so it is important to understand their current needs and where there are opportunities for demonstrable benefits and ROI. Whole product solutions include mobile computing hardware, back office and mobile applications, communications, and services to help customers deploy and manage the system. Intermec and the sales tools and additional resources on this site can help you to be successful in DSD.
Product for Direct Store DeliveryIntermec CN51 Datalogic Elf
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