Evolis Edikio Wine price tag labelling solution -Case Study Carviresa Cellers
22/Feb/2023
Thanks to the fully customized solution for wine professionals, Carviresa Cellers has easily transformed the labeling in its stores for a more professional result.
The challenge: to create clear and complete labeling for the 1,200 different wines and olive oils in each store
Carviresa Cellers is a company that has been specializing in the production and sale of wines, vermouths, and olive oils since 1870. Thanks to its experience and the quality of the products it offers its customers, this Spanish company has become a national benchmark in its sector. Each of its two stores, the first in Lleida and the second in Barcelona, has more than 1,200 products on offer from Spain and other countries.
For Isidre Ribalta, manager of Carviresa Cellers, optimizing product labeling for such a wide range of items had become an urgent priority. The old tags, made from printed card and then laminated one by one, were extremely time-consuming for the staff to create and update. They were not esthetically pleasing and did not meet all the needs of the stores. In addition to the price tags, the promotion of services (gift cards, loyalty cards, etc.) and special offers was not ideal or in line with the Carviresa Cellers brand image either. Isidre Ribalta decided to look for a new solution more adapted to his business and his products.
The solution: Edikio Price Tag Flex for creating and printing cards for all business needs
While the primary requirement was for more durable and easier-to-clean price tags, the need for a flexible solution that could be adapted for other uses was also important. Isidre Ribalta naturally turned to Edikio Price Tag Flex's all-in-one offer, which includes:
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A printer for issuing price tags in standard credit card format, as well as long format tags for displaying more information
- Price tag creation software that includes templates for wine price tags, and also allows users to produce their own loyalty cards, gift cards, and even employee badges
- Consumables to get you started (blank black cards and white ribbon)
Edikio Price Tag also offers the option to buy additional cards and ribbons in different colors (white, green, red, gold, silver, etc.) according to your needs, as well as card holders adapted to the store layout.
"I chose the Edikio Price Tag Flex solution because it is very convenient and allows us to print all types of cards."
The Carviresa Cellers team is taking full advantage of the multiple opportunities offered by the solution:- Price labeling of all products on standard cards with white print
- Highlighting current promotions on yellow cards with black print
- Displaying all kinds of additional information (region, information about the producer, etc.) with specific signage using long black cards for wines, green cards for organic products, and golden cards for olive oils
- Offering customers loyalty cards and gift cards with the company image
- Use of different types of card holders according to needs: bottle neck tag holders, double tag holders, magnetic tag holders, etc.
All these uses allowed the brand to get an immediate return on its investment
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by:
eileen
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