The Brand Image of a Hotel Chain Enhanced by Buffet Labels

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18/Mar/2020

THE BRAND IMAGE OF A HOTEL CHAIN ENHANCED BY BUFFET LABELS

Buffet labels to match the brand image of a Finnish hotel chain

In 2018, Sokos Hotels decided to conduct a comprehensive review to improve its breakfast buffet service. One of the conclusions made was that the paper labeling used to inform customers about the products available was:

outdated
quickly dirty
and damaged

The Edikio Guest Access solution, which addresses the issues of brand image enhancement and clear display of information, is now installed in 32 hotels within the chain.

Each hotel now has around 70 labels on its breakfast buffet. The buffet offer is highlighted by the attractive, high-quality display which strengthens the Sokos Hotels brand image in the eyes of its customers.

'These labels allow us to provide clear and detailed information for our guests and to enhance our brand image.'

Janina Nurmela - Concept Manager

Read the Entire Testimony on EDIKIO WEBSITE

For more information on this product, please contact us.

ALC-Tech (M) Sdn Bhd
No. 30, Jalan 6/62A
Bandar Menjalara
52200 Kepong, Kuala Lumpur
Tel : 03-6280 1650 / 012-637 1650
Email : sales-KL@alcglobal.com

by: fatihah

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