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How to sell laser Datalogic marking machine - understand your customer need
18/Sep/2015

-Create uncontested market space

-Make the competition irrelevant

-Create and capture new demand

To achieve that goal, you may need to:-

1. Understand product advantage/sales point

Hardware:

Over 20 years experiences in the production of industrial laser sources has enabled Datalogic Laser Marking to create the most comprehensive product portfolio in the marketplace by offering solutions throughout a wide range of applications

New Feature: Laser marker setup and operation are made easy with the Embedded Marker Controller platform (EMC) and LIGHTER Suite.

ONE.RACK” design drastically simplifies laser integration machine design, Embedded Laser controller(included Embedded PC) with 4 independent axis controls (X,Y,Z, Rotating axis) to implement multi-layers and rotating marking, dedicated encoder input is applied for Marking On Fly (MOF) .

Software:

LIGHTER Laser Marking Software Suite allows OEMs and Machine builders to develop a complete and cost effective

Laser Marking Station, based on embedded hardware and software resources (STAND ALONE mode), or advanced Laser

Marking solutions able to control a complete machine over a simple Ethernet connection with a supervisor computer (MASTERSLAVE mode).

LIGHTER Suite support script capability, easily integrated with legacy systems

The LIGHTER Suite is the unique marking Software Suite for all DLA Laser Marking Products.

2. Customer Relationship

We propose the best/suitable machine

Request sales people have good train in Laser division, familiar different type laser suit for different material/application

We provide the fast maintain service to customer

Request Technical people have good train in Laser maintain, familiar different type laser suit for different material/application also understand the parameter how to mark properly

At the very beginning, you may concentrate on a Specificity industrial such as jewelry marking, Label marking, PCB marking, Automotive marking, Medical Tool marking , etc

3. Laser marking Extension/ compatibility with other Datalogic product

As a datalogic group company, we have huge advantage and  compatibility supporting with Datalogic vision product

Mark on Fly with verify function demo

https://youtu.be/RxAY2aIwpYs

                Laser marking Extension/ compatibility with customer’s automation Line


Read more on datalogic laser engraving machine

http://www.alcaidc.com/Public/ProductGroupBrand.aspx?ItemGroup=1003&Brand=DATALOGIC



by: pangbk


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